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When a thank-you message quietly kills momentum

Most businesses treat their form submit confirmation as a formality. A polite “thanks”, a generic line of copy, and a clean exit. In practice, it’s often the exact moment a buyer decides whether this relationship

Why buyers decide in five seconds

Someone clicks through to your homepage, their eyes skim the top of the page, and their finger hovers over the back button before they’ve properly read a sentence. It can look like impatience. More often,