Marketing Commercial
We help NZ business owners make better decisions, with experienced operators in their corner who understand both the market and the numbers behind it.
Senior growth strategy, without the cost of a full-time executive.
Growth doesn't stall because you're not working hard enough.
Most NZ business owners aren’t struggling. They’re busy, respected, and doing all the right things.
But somewhere along the way, the revenue line flattens. You try a new agency, a rebrand, a different channel. Things happen. Nothing truly shifts.
The problem usually isn’t the tactics. It’s that the business has quietly outgrown the thinking that got it here. Every major decision still runs through you. Marketing feels disconnected from the commercial reality. And the strategy behind all the activity is hard to explain.
That’s not a reflection of your ability. It’s a structural gap and it’s exactly what Regard closes.
If any of this sounds familiar, we should talk.
Most advisors solve half the problem.
Marketing consultants push for growth. Financial advisors watch the cost. Rarely does anyone hold both conversations at the same time.
Regard is different. We bring a marketing strategist and a commercial strategist to the table together, which means your growth strategy and your business economics are always in the same room.
The result isn’t just better advice. It’s strategic certainty.
"Where is our next $1M coming from? And can we afford to go and get it?"
Three anxieties, one conversation.
Where will growth come from?
A clear growth strategy that connects marketing activity to revenue, built for how NZ actually works.
Does the commercial model stack up?
Commercial clarity beyond revenue — into margin, pricing, and the real economics of sustainable growth.
Am I making the right decisions?
Senior thinking alongside you when the stakes are too high to rely on instinct alone.
Most marketing advice was built for markets nothing like NZ.
Aggressive funnels. Cold outreach. Manufactured urgency. These tactics were designed for large, anonymous markets where no one knows anyone.
New Zealand isn’t that market. It’s a country of five million people where reputation travels faster than any ad campaign. Your next client probably already knows someone who knows you. They’ve formed an opinion before the conversation starts.
Which means growth here isn’t primarily a tactics problem. It’s a reputation, positioning, and clarity problem. That’s the insight behind our Reputation Revenue Framework.
"In NZ, reputation compounds faster than tradiitional marketing."
We only take on clients we can genuinely move the needle for.
We work with NZ business owners who’ve built something solid and are ready to grow it properly. Profitable, respected, and a little tired of making every big decision alone.
Great fit if you
- Your revenue is healthy but growth has flattened and you can't see the lever to pull
- Every major decision still runs through you
- You've hired agencies or consultants and got activity instead of a strategy
- You know the numbers but aren't sure what they're telling you
- A full-time CMO or CFO hire feels premature but you're aware you need that level of thinking
Probably not if you
- You're still finding your feet in the market
- You want someone to execute rather than advise
- You're not ready to act on what you hear
Simple to start. designed to compound.
We connect your marketing and your commercial strategy in the same conversation. The difference is depth and duration. A focused 90-day sprint to find direction and build momentum, or a full year of integrated strategic leadership embedded in your business.
Regard 90
We pull your business apart from both sides simultaneously, marketing and commercial, and build a 90-day plan that connects the two.
Most business owners have never had a marketing strategist and a commercial strategist in the room at the same time working on the same problem. Regard 90 is what that feels like.
You finish it knowing exactly where the disconnect is between your marketing and your business model, and having already spent 90 days executing against a plan built to fix it.
The Regard difference: Fortnightly contact means you are never more than two weeks from your next accountability touchpoint. This is not advisory that sits on a shelf between sessions.
Regard 365
Every major decision your business makes this year, pricing, hiring, channels, campaigns, investment, gets a marketing and commercial perspective applied before you make it.
That compounding effect over twelve months is what makes Regard 365 different. It opens with two dedicated half-days so the year starts with genuine depth across both marketing and commercial strategy.
From there, a consistent monthly and quarterly rhythm keeps the strategy live and the decisions sharp.
Not sure which fits? Start with a conversation and we’ll be straight with you.
Build by operators, not theorists.
Regard was built on a simple belief: growing businesses deserve access to the same quality of strategic leadership that large companies take for granted
Leigh
Leigh is an experienced financial leader with a career spanning New Zealand, Australia and the United States – across assurance, advisory, and senior finance roles in complex, fast-moving organisations.
Leigh brings rare dual capacity: the technical rigour of a qualified CA and the commercial instincts of someone who has owned the numbers at a leadership level.
He has a proven record across ERP implementation, internal controls design, cash flow management, and building finance functions that drive decisions — not just report on them.
Rachel
Rachel has spent her career at the intersection of marketing strategy and digital execution – helping businesses grow their brand, build their pipeline, and translate ambition into traction.
She is the founder of Side Hustles NZ, a community of over 55,000 New Zealanders building businesses – which gives her a rare, ground-level view of what growing NZ businesses actually need. That community insight shapes everything she brings to Regard’s clients.
Rachel’s approach is practical and direct. She builds marketing strategies tied to real numbers, executable by real teams, and designed to compound over time.
Side Hustles NZ — where the insight comes from.
Rachel founded Side Hustles NZ to help New Zealanders turn their business ideas into real, sustainable companies.
With over 55,000 members, it’s one of NZ’s largest small business communities – and it gives Regard a front-row seat to what NZ businesses are actually struggling with, right now.
That insight doesn’t come from a textbook.
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